ChallengeTiny Threads was a newcomer in the children’s apparel market, with no existing visual framework to build upon. The brand needed a completely new identity that would stand out from the competition, capturing a sense of playfulness while conveying trust and quality to parents.AskThe objective was to develop a memorable brand identity encompassing logo, color palette, typography, and other visual elements that could appeal to both kids and adults. This identity also needed to adapt seamlessly across product packaging, online platforms, and promotional campaigns.ActionWe began by diving into Tiny Threads’ core values and target audience. This process led us to design a custom, handwritten logo that perfectly captures the brand’s playful spirit. In addition, we created a set of hand-drawn icons, crafted with the same attention to detail and personality. These icons aren’t just for digital and print materials they’re set to be featured on the clothing sets.
ResultThe outcome is a vibrant, cohesive brand identity that sets Tiny Threads apart in a competitive market. The custom handwritten logo and hand-drawn icons bring a personal and engaging touch to the brand, building a strong connection with both kids and parents. This distinctive look has helped Tiny Threads create a unique space in the market and lays a solid foundation for future growth.